Sony Mobile worked with Flarie for the product launch of Sony Xperia 10. A key factor of the campaign was to get all the amazing product attributes of the phone across to the players.
During the campaign players could use their Flarie Coins to buy a Sony Xperia. Resulting in 4 200 000 impressions and 400 000 store visits where the player read about the phones for 14 seconds on average.
The game itself hade over 120 000 players, averaging 6.5 minutes per player. The video was displayed nearly 550 000 times for 10 seconds or more.
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