COOKIE POLICY

FLARIE COOKIE POLICY (2026:4)

1. GENERAL

1.1) Flarie AB, reg. no 556856-2747 (“Flarie”, “we”, “us” or “our”), uses cookies, pixels, web beacons, tokens and similar technologies (jointly “Cookies”) in our services, including but not limited to our webpage flarie.com, our game manager tool “Flarie Studio” available here studio.flarie.com, and our mobile software application “Flarie” (jointly the “Services”). Cookies are used to ensure the proper functioning of the Services, to improve user experience, to understand how the Services are used, and, where applicable, to personalize content and marketing. Some Cookies are strictly necessary for the Services to function and do not require your consent. Other Cookies are only used if you provide your explicit consent.

1.2) Cookies and similar technologies may contain unique identifiers and other information that can be considered personal data under applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”). The Cookies we use do not normally allow us to directly identify you as an individual, but they may contain unique identifiers that enable us to recognize your web browser and improve the functionality and user experience of the Services.

 
2. LAW AND REGULATION

2.1) The use of Cookies is governed by the Swedish Electronic Communication Act (Sw. lagen om elektronisk kommunikation) and the GDPR. In accordance with these regulations, visitors to the Services are informed about the use of Cookies, their purposes, and the available choices regarding their use.

2.2) Strictly necessary Cookies are used on the basis that they are required for the Services to function properly. The use of any other Cookies will only occur if the user has given their consent through an active choice made via the cookie settings presented when accessing the Services. Such consent may be withdrawn or changed at any time.

 
3. ABOUT COOKIES AND SIMILAR TECHNOLOGIES

3.1) Cookies are small text files with information, that are stored on your device (computer, smartphone, tablet or similar), when you use the Services. The Cookies allow the Services to recognize your device and remember certain information about your visit. The types of Cookies being used are the following:

3.1.1) Session cookies, which are stored temporarily while you visit the Services and deleted when you close your web browser. Session cookies may determine e.g. which language you have chosen; and

3.1.2) Persistent cookies, which remain on your device for a defined period of time or until you delete them. Persistent cookies can be used to remember preferences or recognize returning users.

3.2) In addition to Cookies, we may use the following similar technologies:

3.2.1) Tokens, which are small digital text identifiers created and stored in your web browser or device when you use the Services. Tokens are used to optimize the user experience and to help us identify the number of unique users of the Services.

3.2.2) Web beacons or pixels, which are small digital image files embedded in the Service. These technologies are used to understand user interactions, measure the effectiveness of content and campaigns, and where applicable, to provide relevant advertising or to fulfil contractual obligations.

 
4. THIRD PARTY COOKIES

4.1) The Services may contain embedded content and tools provided by third parties, which may place Cookies and similar technologies, in the Services (“third-party Cookies”). Such third-party Cookies may be used for example to evaluate and improve marketing efforts, to enable certain functionalities provided by third parties and/or to fulfil a contractual obligation.

4.2) Third-party Cookies are subject to the respective third party’s own privacy policy. We encourage you to review those policies for information on how such Cookies are managed and how you may exercise available choices.

4.3) Where the use of third-party Cookies involves transfers of personal data outside the EU/EEA, such transfers are carried out in accordance with applicable data protection legislation and, where required, subject to appropriate safeguards.

 
5. MANAGING COOKIES USED IN THE SERVICES

5.1) You can manage your Cookie preferences at any time through the Cookie settings available in the Service. You can also delete Cookies or block them via your browser or device settings. Please note that disabling certain Cookies may affect the functionality of the Services.

5.2) An overview of the Cookies and similar technologies being used in the Services, including their purpose, category and storage duration, is provided below.

 
CATEGORY: NECESSARY

The Services cannot function properly without these Cookies.

Name of Cookie
Provider
Purpose of Cookie
Type
Expiry

__cf_bm, _cfuvid

Cloudflare

Security, bot protection and load balancing

HTTP Cookie

Session / 1 day

CookieConsent

flarie.com

Stores user's cookie consent state

HTTP Cookie

1 year

cookietest

flarie.com / HubSpot

Determines if cookies are supported and consent is given

HTTP Cookie

Session

_GRECAPTCHA, rc::a, rc::b, rc::c, rc::f

Google

Bot detection and spam prevention

HTTP / HTML Storage

Session / Persistent

Local Web Storage

flarie.com

Stores gameplay data such as highscore, number of rounds, and last interaction

Local Storage

Until browser is closed or storage is cleared

 
CATEGORY: STATISTICS

These cookies help us understand how visitors interact with the Services.

Name of Cookie
Provider
Purpose of Cookie
Type
Expiry

_ga, _ga_*

Google Analytics

Tracks user behavior and website performance

HTTP Cookie

2 years

__hstc, __hssc, __hssrc, hubspotutk

HubSpot

Tracks visitors and sessions for analytics

HTTP Cookie

Session

 
CATEGORY: MARKETING

These cookies are used to track visitors and display relevant advertisements.

Name of Cookie
Provider
Purpose of Cookie
Type
Expiry

bcookie, li_gc, lidc

LinkedIn

Advertising tracking and user identification

HTTP Cookie

1 day – 1 year

_gcl_au, _gcl_ls, pagead/1p-user-list/#

Google

Ad conversion tracking and remarketing

HTTP / Pixel

Session – 3 months

__ptq.gif

HubSpot

Tracks marketing interactions and campaign performance

Pixel / HTML Storage

Session

test_cookie

doubleclick.net

Checks if browser supports cookies for ad delivery

HTTP Cookie

1 day

 
CATEGORY: PREFERENCES

These cookies allow the website to remember choices and provide enhanced functionality.

Name of Cookie
Provider
Purpose of Cookie
Type
Expiry

messagesUtk

HubSpot

Identifies returning users in chat widget

HTTP Cookie

6 months